BEGINNERS GUIDE FOR INTERNS ABOUT CPC CPM and CPA.

• 

• CPC, CPM & CPA these are the ways to earn money and aware your business in digital marketing strategy by one click only..

CPC

About CPC

• In CPC the visitors or viewers have to pay the advertiser by just clicking on the content(ads, images & videos).
• The cost paid per click is called CPC.
• Sometimes CPC & PPC(PAY PER CLICK) used interchangeably where PPC indicates payment based on click and CPC stands for measurement of cost per click on the basis of per-click.
• CPC is the actual price you pay for each clicl in marketing campaigns.

CPA

• Here CPA stands for cost per action.
• Also known as cost per acquisition(CPA).
• CPA is the better option than CPC but it also possesses drawbacks as well.
• CPA is measured by the number of actions/acquisition i.e if a person spend 150 rupees on a campaign and he gets 10 acquisitions then the cost per acquisition is 10 rupees.

CPM

• 

• Here CPM stands for cost per 1000 impressions/cost per thousands/cost per mile.
• If a publisher charge 20 rupees CPM for his content than the advertiser has to pay 20 rupees as per 1000 impression on his ad.

•