EMAIL MARKETING

• Definition –The act of sending a commercial message is called email marketing.
• Through Email Marketing we can also send messages to a group of people.
• Email Marketing have different types of emails to send different types of messages which i have mentioned below.
• First we talk about some points of history of email marketing.

HISTORY

• GARRY THUERK (in 1978) send out the first mass email message to about 400 potential clients via Advance Research Projects Agency Network(ARPANET).
• Effectiveness of marketing campaigns is difficult to measure because of target markets cannot be defined.
• Email marketing also carries the benefit of marketers to identify and measure and improve efficiency.

TYPES OF EMAIL MARKETING

• TRANSACTIONAL EMAIL – Based on a customer action’s with a company.

• DIRECT EMAIL – Sending a email to communicate a promotional message